Lululemon

Social media and mobile rich media experiences pitch work for Lululemon to help users explore the brand beyond their products.

Adobe Photoshop • Adobe After Effects

Instagram Story Ads

I designed a new look and feel for Instagram Stories by front-loading the story arc so the brands logo, call to action and engaging visuals are all displayed within the first three seconds. Users are more likely to swipe up and engage with the ad in these first few seconds compared to leaving all brand messaging to the end as per traditional TV advertising.

Interactive Rich Media Ads

Users can interact with the ad unit by swiping through products that are targeted specifically to them for a more personalised experience. After selecting a product they will be redirected to the Lululemon website to purchase, or presented with a page where they can locate their nearest Lululemon store using location settings.