Challenge
To create interactive rich media experiences for Very that would increase user engagement, increase click through rates and hang time. Briefs included promoting seasonal clothing, children’s toys, household technology and their annual Christmas campaign.
Delivery
I delivered ads with creative interactions such as wiping to reveal, click and drag, carousels, tapping, sliding, location services and mobile gyro tilt abilities. Using data we ensured that the audience were only targeted with products that were relevant to their profile and interests.
Results
The interactive rich media ad for Very Autumn clothing campaign in particular had an improved hang time from a previous average of 5 seconds to up to 16 seconds, an improvement of approx. 300%.
Snow Globe Christmas Toy Finder Concept
Here I recreated a traditional Christmas snow globe encouraging users to find and reveal their perfect Christmas gift. It uses the devices gyro abilities allowing users to continually shake their phone to reveal toys from the snow. Tapping on the toy then redirects them through to that specific product on the Very website.
Space Lander Game Concept
This concept is an interactive ad unit that supported their 2018 Christmas campaign. It follows Elsie as a young child receiving an astronaut toy helmet gift and dreaming of becoming a real Astronaut.
The mechanism mirrors the classic arcade game ‘Lunar Lander’ where users have to tilt and tap their phone to gently land on the Very gift box. Failure to land safely would cause the game to restart, keeping users captivated to complete the challenge.
Find The Toys Concept
Using the wipe ability, this ad allows users to wipe away the top layer of snow that is hiding the toys underneath. Each toy directs the user through to that product on the Very website. By pinching and zooming out on the screen, users can further navigate other areas of the snowy floor and find more toys to uncover.
