XO Bikes

I created the new brand identity and series of disruptive ads for XO Bikes, a charity which aims to free ex-offenders from the cycle of reoffending by creating jobs that change lives for good. The mechanic training workshop provides ex-offenders with the manual skills to repair bikes. Many of the bikes are donated by the Met after being lost or stolen and are then sold or donated once they've been refurbished at the workshop.

Adobe Photoshop • Adobe Illustrator • Adobe InDesign • Adobe After Effects